case studies
copywriting
We also write for a wide variety of other publications, either on behalf of our clients, as columnists or on a freelance basis as these examples and links show.
New Start Magazine
An independent resource for regeneration, economic development and sustainable communities. http://www.newstartmag.co.uk/
Start your Business
In Touch (Social Enterprise East of England Magazine)
Park Home and Holiday Magazine
Feed Compounder
Park Home News
An extract from one of our articles from ‘Start your Business’ magazine
Less might mean more!
It sounds mad I know, but I’m really beginning to think that all the scary talk of public sector spending cuts is hiding a wealth of business opportunities. Of course if you currently work for the government in some way or other you won't necessarily see it that way at the moment. You'll be focused on your pension, next month's mortgage payment and the terrifying disruption that threatens your comfortable work routine.
I was sitting in a public Governors meeting of my local Mental Health Trust when the penny dropped. The discussion around the table had turned to the issue of the anticipated 20% cut funding that the Trust would have to cope with over the next few years. ‘But that equates to around 500 jobs,’ exclaimed one concerned member of the public. She had done her sums and wanted to know how front-line services could be maintained at an effective level in the face of a seemingly inevitable downsizing.
The reality of course was unlikely to be as Draconian as she feared. In fact had she been of a more entrepreneurial disposition she would have spotted a hidden opportunity. Budget cuts drive innovation, particularly in my view in the public sector. Inefficiencies and Spanish practices are exposed, challenged and conquered quickly when it looks like the money is running out. You might think it controversial, but I actually think that bureaucratic organisations need the shock of funding reduction to become more enterprising.
So what does this mean to you? Well if you run a small business and you contract with the public sector now is the time to suggest new ways of working. It really is a case of taking control today, because tomorrow might be too late. You need to make the running and suggest ways in which you can work more efficiently and effectively to deliver better value for money. Identify the inefficiencies in their processes and systems and suggest how you can take on more responsibility and give them a cost saving.