case studies

copywriting

The way you communicate can really affect the results you get. A classic example is this before and after sales letter we recently adapted. The old chestnut of only having one chance to make a first impression is spot on. If you’ve got something really important to say but don’t know how to say it, we can help!

from this…

Dear Sir/Madam

Please allow me to introduce my company xyz. We are based in the heart of xxx and have now been running successfully for ten years.

We are a local company with local values. We offer a personal and flexible service that has been lost by so many larger IT businesses.

We offer onsite PC repair and maintenance, tailor made PC builds, refurbished desktops and laptops, website development and much more. If none of the above interests you then perhaps we can merely supply you with blank CD’s or DVD’s.

We have an onsite tuition suite that can be used to train staff members on various programs and products or can arrange onsite tuition to train staff members in house.

If you would like to know more about us then please visit www.xyz.co.uk or feel free to contact us on the details below.

We look forward to hearing from you soon.

Yours sincerely.

to this…

Dear name (ie dear John, Mr Smith, etc)

Did you know that there’s a highly skilled, long established computer service and repair centre right here in the middle of xxx? We’ve been around for ten years now, providing new PC’s and peripherals to the general public. If you live locally, you’ve probably seen our shop; you might even have popped in to buy some blank CD’s or ink cartridges.

Over the past few months, we’ve seen a surge in demand for our services from the local business community. It’s not difficult to see why – we charge less and usually arrive on site sooner than the larger city based IT firms.

Additionally, IT minded local entrepreneurs who manage their own computers, perhaps with some phone help line support are now finding it pays to outsource to us. It gives them both the time and peace of mind to focus on overcoming the challenges of recession.

We’d love to save you time and money too, either by setting up a maintenance contract or by responding when you have a need. Either way, let’s meet and talk about what would suit you best.

I’m happy to come to you, or to welcome you here to meet the team and see our workshop. I’ll give you call in a few days to see if we can arrange to get together. I look forward to finding out how we can help.

Yours sincerely

Your name, The boss, XYZ.co.uk

PS Do check out www.xyz.co.uk – it explains much more about what we can do for you.